KENT Institute of Higher Education 
KENT Institute of Higher Education
Centre of Distance Learning
(Affiliated by Maharshi Dayanand University)
KENT Institute of Higher Education
KENT Institute of Higher Education

Note: Their will be 70 multiple choice questions in the question paper consisting the one mark each. Student are required to attempt all the questions.
Exam Duration:1.5hrs
Unit-I
Introduction
Concept of shopping mall, Growth of malls in India, Mall positioning strategies, Strategic planning for malls.

Unit-II
Aspect in Mall Management
Concepts in mall design, Factors influencing malls’ establishment, Recovery management, Aspect in finance, Human resources, Security and accounting, Legal compliances and issues, Measuring mall performance.
 
Unit-III
Mall Operations
Store allocation, Leasing negotiations, Maintenance and repairs, Security and safety procedures and regulations, Operational activities, Footfalls measurement, Common area management.
 
Unit-IV
Tenant Management
Selection of anchor tenant, Tenant mix, Types of retail formats, Multiplexes, Food courts, Branded stores, Specialty stores,
Hypermarkets, Supermarkets, Mall resource allocation, Owner-tenant relationship.